Bachelor of Science
Sports, Entertainment, Event — Management
Start Your Future in Events
When the crowd cheers at a sports event or a concert hits its high note, the magic behind the scenes is your masterpiece. Your meticulous planning and coordination bring these unforgettable moments to life.
If managing a sports team, promoting a music tour or orchestrating a high-profile wedding excites you, a JWU Charlotte Sports, Entertainment, Event – Management (SEEM) degree can make it happen. You'll dive into the world of sports, entertainment and event management from day one. Our program, which uniquely merges these three areas into one comprehensive major, gives you a competitive edge.
Deepen your knowledge by choosing to specialize in one of the following:
- Sports Management
- Live Entertainment Management
- Event Management
Located in Uptown Charlotte, our program offers unmatched access, connections and immersion. Learn from professors with industry connections who teach through the lens of employability. Leverage their networks for internships, jobs and hands-on opportunities.
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Learn by Doing
At JWU Charlotte, hands-on, experiential education is key to your learning journey. You'll access top-tier sports facilities, entertainment venues and event spaces, gaining a behind-the-scenes look at organizing large-scale events. Engage with industry experts and JWU alumni who will offer career advice and expand your professional network. Through internships and Directed Experiential Education (DEE) courses, you’ll enhance your résumé and capture the attention of recruiters.
Why Choose SEEM at JWU Charlotte?
- Collaborate with industry giants. Past partners include NASCAR, Charlotte Knights and Live Nation Entertainment.
- Plan and execute the annual SEEM Forum for Professional Development.
- Gain real-world experience through internships.
- Benefit from the mentorship of our highly qualified faculty.
- Have opportunities to study abroad and broaden your global perspective.
- Network with professionals in a variety of industries.
- Earn industry certifications such as Trained Crowd Manager Certification through the International Association of Venue Managers.
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Sample Courses
- Business of Event Management
- Business of Sports
- Concert Tour and Music Festival Production Management
- International Sports, Entertainment, Event & Venue Management
- New Media Literacy in Sports
- Entertainment and Event Management Sponsorship
- Sports & Entertainment Marketing
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, minor or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
View the full course listing:
Career Possibilities
- Advertising Manager
- Agents
- Brand manager
- E-Sports Producer
- Meeting, Convention and Event Planners
- Reporters and Correspondents
- Set and Exhibit Designers
- Social Media Director
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Alumni Testimonials
From Student to Sales Star
“Going to JWU broke me out of my shell. I learned how to network and what questions to ask; I wouldn’t be where I am today without that mentorship. My biggest piece of advice is to invest in your professors, extracurriculars and volunteer opportunities. All the little experiences helped get me where I am today.”
- Samantha (Creech) Lester ’18, group event & suite sales account executive at the Carolina Hurricanes Hockey Club
From Intern to Senior Director
“JWU prepared me for my current career by providing professors who prioritize hands-on experience and building social capital. I work at Sports Biz Careers, a nonprofit founded in 2019 by two professors, Jeff Longo and Patrick Stack. I started out as an intern, but this organization and their mentorship transformed my entire career journey. I've been with Sports Biz Careers the past 5 years, where my passion for serving others and cultivating an enriching environment through our programs has only continued to grow.”
- Lana Truese ’20, senior director of programing and operations, Sports Biz Careers
Featured Faculty
Our professors and instructors are dedicated to the success of our students. Learn more about our expert faculty members.
Associate Professor
Jeffrey Longo is an associate professor for the College of Hospitality Management at JWU Charlotte.
Assistant Professor
Assistant Professor Baldwin’s research includes diversity in professional and college sports; academic support in college athletics; and closing achievement gaps in urban school districts.
Associate Professor
Associate Professor Rosenbaum's areas of expertise at JWU include special event management, human resource management and food service management..
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