Master of Business Administration
Marketing Concentration
Program Overview
Marketers embrace strategy, creativity and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from JWU Providence, you’ll develop your leadership and business skills to excel in your career in marketing.
Our MBA degree program with a marketing concentration provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.
You’ll develop an understanding of various functional strategies to create and deliver value propositions throughout the program and your career in marketing. You’ll create growth strategies utilizing market penetration and development, product development and diversification approaches. You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. In addition, you’ll measure, analyze and manage marketing performance efficiency and consumer insights with marketing analytics.
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What Makes JWU’s MBA in Marketing Unique?
- Build a strong foundation in strategic marketing planning and brand management for products, services and digital content.
- Expert faculty members have significant industry experience.
- Gain hands-on experience through applied projects for real companies.
- Small class sizes provide individualized attention.
- Learn to deliver interactive and omnichannel customer experiences that put customers at the center of all decisions — an integral part of many marketing functions.
- JWU Alumni may be eligible to receive a 25% tuition discount through the Wildcat Alumni Scholarship.
Sample Courses
- Accounting for Strategic Decision-Making
- Advertising and Promotional Strategies
- Business Fundamentals
- Brand Management
- Marketing in the Digital Environment
- Strategic Marketing
- Social Media & Internet Marketing
Visit the JWU Providence Catalog for a full course listing:
Career Possibilities
- Brand Manager
- Content Marketing Manager
- Digital Strategist
- Marketing Analyst
- Product/Category Marketing Manager
- Social Media Strategist
- Web Content Specialist
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
“The opportunities for marketing and digital marketing careers have never been greater. This program provides students with the understanding that strong brand positioning, strategy, stakeholder management, and authenticity provide the context for tactical and operational decisions in business.”
PROFESSOR TIM HOWES
Faculty Contact
Tim Howes
Associate Professor and Faculty Director
MBA Programs
401-598-1404
Email
Admissions & Tuition
Learn about the admissions process and tuition for JWU’s graduate programs.
